SportSupermarket.com is a new online sports store providing huge discounts on a massive range of sports goods. Sport Supermarket stock a huge range and are constantly adding new stock at ridiculously low prices. Sport Supermarket has everything for football boots for the kids to Dartboards for Dad. Creating ecommerce sites is always a huge challenge. Every aspect of a site this big needs to be 100% reliable or the people running the site will hold you partly responsible for any losses made due to errors or downtime.
Every detail needs to be checked, checked and triple checked. Security is paramount as customers personal information and payment details will be passing through the site, so complex encryption is used along with the industries best SSL technology.
With Sport Supermarket we wanted to create an experience that allows customers to interact with the products at a level never before seen. The database behind the site allows for staff to add every detail about a product possible, this then fits into a filter system that allows users to drill down quickly and easily by brand, size, colour or any other aspect of a product you can think of. We want customers to really see what they are buying and be confident about the product, the price and the company. This is a completely new brand so customers need motivation to choose Sport Supermarket over other established retailers, the expert buying team behind the site provide that motivation with amazing deals on top sporting brands, the experience of the site and service provided from the customer service team will keep customers coming back for more.
Most customers aren’t aware of how big ecommerce sites work ‘behind the scenes’, to be fair they don’t care, why should they? As a designer on a project like this, ‘behind the scenes’ is just as large as challenge as the front end. Ecommerce sites control stock levels, deal with delivery systems and provided statistics to a business, they aren’t just the digital face of a shop, they are also the back office, every system is heavily integrated and needs to run smoothly, if one part of the system is out of sync, the complete ecommerce solution can be affected and can bring a business to a grinding halt. This is why development is substantial and can take months, extensive testing must take place to predict every scenario that could happen, a tough challenge but an enjoyable one especially now it is complete.
Please visit SportSupermarket.com and feel free to let me know what you think in the comments below.