Pollen

Pollen is a decentralized asset management platform that empowers users to build, manage and earn from crypto portfolios through transparent, community-driven governance. By leveraging prediction markets and merit-based rankings, Pollen rewards top-performing strategies while enabling users to influence index compositions without giving up custody of their funds. It’s DeFi asset management—gamified, decentralized and driven by collective intelligence.

Fintech
Crypto
Web3
DeFi
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Objective

Designing for transparent, gamified DeFi asset management.

We created a seamless interface that makes complex financial mechanisms—like portfolio curation, governance participation and merit-based rewards, intuitive and engaging for both seasoned DeFi users and newcomers. We balanced transparency and usability, visually communicating risk and performance without overwhelming users. Rankings and incentives, were thoughtfully integrated to drive engagement while maintaining credibility and trust.

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Process

Crafting a design system for gamified DeFi portfolio management.

We established core principles around clarity, credibility, modularity and gamification, ensuring users can confidently navigate complex asset strategies and governance mechanics. The system leverages design tokens to standardize color, typography, spacing and elevation across light and dark themes, while visually reinforcing key trust signals like portfolio performance, ranking tiers and risk indicators. Reusable components like portfolio cards, governance modals, leaderboard elements and metric dashboards would be built for flexibility and real-time responsiveness.

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Results

We measured success through analytics focused on engagement, participation and financial performance.

35K
/ month
Avg. Active Wallets
30%
30 Day
User Retention
55%
/ month
Portfolio Creation Rate
4x
/ week
Rebalancing Frequency
8m
Avg. Session Duration
62%
Leaderboard Participation